Short answer: A tradesperson's website usually costs £500–£2,500 as a one-off freelance build, £3,000+ with an agency, or £20–£45 a month on a managed pay-monthly plan. Most trades only need a simple, fast, locally-optimised 3–5 page site — so the four-figure agency price is nearly always overkill.
Why the prices are all over the place
The word "website" covers a one-page job knocked out in an afternoon and a properly built, fast, Google-optimised site that actually brings in calls. They cost wildly different amounts and do wildly different things. For a tradesperson, you're not after a fancy web app — you need to look legit, show up on Google, and make it dead easy to call you. That's a much smaller job than the big quotes suggest.
The real price ranges
DIY builders — £0–£30/month
Wix, Squarespace and the like. Cheap on paper, but they cost you evenings you don't have, and the templates load slowly and rank badly on Google. Fine if you just need something to exist; not great if you want it to actually get found.
Freelancer — £500–£2,500 one-off
At the lower end you'll get a tidied-up template; at the higher end, something custom and properly mobile-friendly. The catch is what happens later — who fixes it when it breaks, who keeps it updated, and whether you can reach them in six months.
Agency — £3,000–£10,000
You're paying for account managers and overheads that don't make a plumber's website any better. Agencies earn their fee on complex jobs — big e-commerce, multi-branch firms — not a local trade that needs five pages and a phone number.
Pay monthly / done-for-you — £20–£45/month
A managed site with no big upfront cost, where hosting, updates and edits are included. Popular with trades because there's no four-figure outlay and nothing to maintain yourself. (We weigh up the model in are pay monthly websites worth it.)
Rule of thumb: a local trade rarely needs to spend more than a modest monthly fee or a low-hundreds one-off. If you're being quoted thousands for a five-page site, ask exactly what that buys that a £20–£45/month managed site doesn't.
What a trade website actually needs
Forget the bells and whistles. The things that win you jobs are simple:
- Your phone number on every page — ideally a tap-to-call button, because most people are searching on their phone.
- The areas and postcodes you cover — so you show up for "electrician in [your town]".
- Photos of real jobs — proof you do good work beats any amount of marketing copy.
- Reviews — a few genuine 5-star reviews turn a stranger into a caller.
- Fast loading on mobile — if it's slow, they're gone before it loads.
- A simple contact form — for the people who'd rather message than call.
That's it. Get those right and you'll out-perform a competitor with a prettier, slower, harder-to-find site. (More on this in 5 things every tradesperson's website must have.)
Is it worth it at all?
Every day without a website is a day someone searches for your trade in your town and calls a competitor instead — because that competitor turned up and you didn't. The cost of a simple managed site is small next to one or two extra jobs a month. For most trades, that maths is easy. (We make the full case in why tradespeople need a website more than any other business.)
Frequently asked questions
How much does a website cost for a plumber or electrician in the UK?
A tradesperson's website typically costs £500–£2,500 as a one-off freelance build, £3,000+ with an agency, or £20–£45 per month on a managed pay-monthly plan. For most trades a simple, fast, locally-optimised 3–5 page site is all that's needed — so the four-figure agency price is usually overkill.
Do tradespeople really need a website if they get work from word of mouth?
Yes. Word of mouth still works, but most people now check you online before they call — they search your name or 'electrician near me' and look for a real website and reviews. No website means they often move on to a competitor they can verify in seconds.
What should be on a tradesperson's website?
The essentials: your phone number prominent on every page, the areas and postcodes you cover, your services, photos of real jobs, customer reviews, and a simple contact form. A click-to-call button and fast mobile loading matter most, because most trade searches happen on a phone.
Is it cheaper to build my own trade website?
DIY builders look cheap but cost you time and usually rank poorly on Google due to slow, bloated templates. For a busy tradesperson, a done-for-you site from around £20/month is often better value than spending evenings building one that doesn't get found.
Based in Ashford, we build fast, SEO-ready websites for small businesses throughout Kent, London and towns across the UK.
From £20/month, £0 setup fee, live in 48 hours. Phone number front and centre, local SEO built in, photos of your work shown off properly. No long-term contract.